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All the best names in fishing tackle available at discount pricing! Huge color and size selection, all in stock now! 99.7% of orders delivered within one business day! Fair shipping charges!
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D.O.A. Lures - The Unfair Advantage! ----------------------------------
D.O.A. fishing lures are developed by hard-core fishermen, and offer you "the unfair advantage." All of our lures are made of soft plastic and are impregnated with farm grown shrimp to resemble real shrimp, crabs, and a variety of bait fish. D.O.A. website
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 D.O.A Shrimp $3.00 - $6.75
The D.O.A. Shrimp became an immediate fishing success story because fishermen recognized that the unique design features found in all D.O.A. Shrimp resulted in the creation of the world's most perfect artificial shrimp lure. Unlike the clumsy imitations that preceded them, D.O.A. Shrimp always have that "live shrimp" look and swimming action. With their downward facing, vibrating legs and consistent level drop rate, D.O.A. Shrimp lures have successfully fooled almost every species of fish that feed on live shrimp. Fishermen need only to present the lure with a natural slow retrieve to be insured of many memorable days on the water. And don't forget - if you limit yourself to using D.O.A. Shrimp Lures for only salt water action, you'll be missing lots of great fresh water fishing fun. Rigged with a weedless single hook. 3" long, 1/4 oz., Choice of colors. Available in 1 and 3 packs. Click to Buy
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 D.O.A Softshell Crab $3.50
D.O.A. Crab Lures have caught everything from red drum to permit, tarpon, snook and even bass. Try one. Walk it sideways across the bottom or swim it slowly in the current. This lure can be crept slowly across potholes or slid right across the surface for that topwater strike. You'll be pleased with it's lifelike swimming and feeding action.
Choice of colors. 3/8oz. - 1 per pack. Click to Buy
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 D.O.A TerrorEyz $3.00
The D.O.A. TerrorEyz Lure is the world's first lure that makes eye contact with fish. That's right, our special Holographic Eyes make fish attack because the eyes shoot out flashes of reflected light. The hidden lead head hook makes the lure swim correctly every time and the attacking fish never feels the hard head. Surrounded by a super strong soft plastic vinyl body, the lead head hook is snag proof. The nose of the lure bounces off rocks and other submerged structure. Fresh or saltwater, fish go crazy over TerrorEyz. Choice of colors. 1/4 oz. 3 per pack.
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 D.O.A BaitBuster Series $3.50
These lures have become a staple for fishermen who like to throw surface and diving plugs. The Bait Buster perfectly imitates a swimming baitfish. With shallow or deep runner options, this lure will tease the fish on the surface or along the bottom. The single upright hook system reduces hang-ups and weed problems. The hollow body allows the lure to collapse in the fish's mouth and insures better hook sets. Anywhere you fish -- from casting in the local bass pond to trolling offshore -- D.O.A. Bait Buster lures will produce for you. Choice of colors and shallow or deep runner. 5/8oz. Priced per bait. Click to Buy
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BERKLEY SALTWATER GULP! --------------------------------------------
Saltwater anglers already love Berkley Gulp! Saltwater lures because they are made of 100% biodegradable, water based ingredients and have 400 times more scent dispersion than regular plastic baits. Strong and durable! Berkley Gulp! website
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 Gulp! Saltwater Shrimp $5.49
The 3” Shrimp cab be rigged for any technique appropriate for live shrimp. Hook through the top of the head for a free-swimming look or thread onto a bait hook or jig head. Great baits for redfish, speckled trout, snapper, grouper and small tarpon and permit. Choice of colors. 4"- 4 per pack / 3"- 6 per pack / 2"- 8 per pack. Click to Buy
|  Gulp! Saltwater Peeler Crab $5.79
The 2” Peeler Crab should be rigged for any technique appropriate for live crab. Hook through the top of the head for a free-swimming look or thread onto a bait hook or jig head. These are great baits for redfish, speckled trout, snapper, grouper and small tarpon and permit. Choice of colors. 5 per pack. Click to Buy |
 Gulp! SW Bait Swimmer $5.29
Imitates blue runner, anchovy, grunts, mackerel and others. Troll, jig off the bottom or cast and retrieve to sighted fish. Choice of colors. 6 " long - 3 per pack. Click to Buy
|  Gulp! Saltwater Pogy $5.79
Looks, feels and swims like it's alive. Durable and long lasting. New field-proven saltwater formula for the inshore angler. Choice of colors. 3" long - 8 per pack.
Click to Buy |
 Gulp! SW Swimming Minnow $5.95
Imitates blue runner, anchovy, grunts, mackerel and others. Troll, jig off the bottom or cast and retrieved to sighted fish. Choice of colors. 4" long - 12 per pack. Click to Buy
|  Gulp! SW Cut Bait
$6.49 - $ 8.79
Near-perfect substitute for real cut bait. Texture, color, smell and taste of real bait. Cut to shape or slice into strips for trolling. Durable and long lasting. 2 Sizes. Choice of colors. Click to Buy |
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MISC. PLASTICS & JIG HEADS -------------------------------------------
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 Love's Lures Grub Tails $3.49
Imitate a wounded bait fish or shrimp with an erratic darting action. Choice of colors. 3" long, 12 per pack. Click to Buy
|  Riptide Mullet $2.99
The RipTide Mullet features a finely detailed soft-plastic body with lifelike scales and fins. The bait's ultra-kicking, vibrating tail and perfectly balanced body provides the ultimate swimming live bait imitation. Combined with the advantage of unique color selections, the Mullet is sure to catch the attention of any sight-feeding inshore saltwater game fish. Choice of colors. 3" long - 12 per pack / 4" long - 8 per pack.
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 Love's Lures Jig Heads
$3.29 - $3.79
Available in red or red/ white and in various sizes. 4 per pack.
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|  Big Hammer Hammerhead Jig Heads
$3.79 - $4.19
Hammerhead jig heads use Mustad Ultra-Point hooks for maximum penetration, and premium paints for a finish that is resistant to chipping and toothy critters. Many colors and weights.
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SPOONS & JIGS ---------------------------------------------------------
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 Gator Spoons $11.99 - $21.99/6
GatorTM Spoons are made from highly polished 304 stainless steel or gold plated brass. The stainless steel spoon may be the best and most durable saltwater spoon in the world. These stainless steel spoons can literally last a lifetime. All lures feature stainless steel split rings. All stainless steel lures come with 2x saltwater treble hooks. Gold lures are equipped with 2x freshwater treble hooks. These are sold 6 spoons per card. Available in many sizes and weights. Click to Buy
|  Gator Weedless Spoons
$2.99 - $3.49
The Patented Gator Weedless spoons are some of the finest spoons ever developed. Its patented slot allows a skirt or worm to be centrally attached on the lure body. You can customize the Weedless spoon performance to your style of fishing by simply choosing the desired type of trailer (skirt, worm, shrimp, etc.). The addition of the stainless bead chain reduces line twist to ZERO!
Gator Weedless spoons are one physical size and two different weights, ½ oz and ¼ oz. They are high quality brass and plated in either of three finishes; gold, chrome and black. Each has the same size 5/0 2X hook securely fastened to the blade with a stainless-spring-steel weed guard.
Anglers will find our fishing lures more durable than most other weedless spoons on the market which are soldered causing their strength to be compromised during the heating process. Because of this change in temper, the hooks & weed guards will occasionally break on a decent sized fish. In addition, the solder puddle provides a poor surface to plate, and in saltwater, corrosion begins almost immediately.
Our fishing lures' performance is superior compared to most weedless spoons that rotate over and back in a rolling motion. With the addition of a specialized Gator attraction trailer, our uniquely designed spoons will not only roll but they will also wiggle with the front and back of the spoon changing positions. When an angler increases or decreases their retrieval speed with a Gator spoon, significant differences in performance can be achieved. Click to Buy |
 Hildebrandt Saltwater Sally
$4.99
An exciting new In-Line spinnerbait for redfish, sea trout, and all backwater species of saltwater fish. A unique "Snap-Loop" under the brass weight makes changing the hook simple and fast, without untying the lure. Available in 3/8 and 5/8 oz. sizes with an all-new series of soft plastic "Curly Shads" made by Bass Assassin®. Bright Nickel or 24-karat Gold spinner finished. Click to Buy
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TOPWATERS ------------------------------------------------------------
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 MirrOlure 87MR - Popa Dog $6.79
It Walks! It Pops! It Talks!
Popa Dog™ features a unique concave lip design and head shape to create surface commotion and noise to attract game fish from afar. Popa Dog™ combines all the popular characteristics of a surface popper and surface walker into one fishing lure. Each Popa Dog™ emits a sonic vibration from its rattling chamber which also increases its effectiveness. Popa Dog™ is available in ten color patterns. Click to Buy
|  Storm Saltwater Chug Bug $5.49
Storm lures has created the perfect lure that's tail-weighted for easier "walk-the-dog" action and has loud rattles. The cupped mouth spits without any modifications and the flashy pearl SkirTail adds a living, breathing action that fish can't resist! Many colors - 3/8 oz.
Click to Buy
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 Yo-Zuri Live Bait ZZ Walker $7.99
Live Bait Series
Yo-Zuri's Live Bait Series lures have soft, flexible bodies that feel alive to the touch. These highly durable lures sport wire-through construction for hook-setting power. The new Live Bait Series will attract and trigger bites from all types of hungry predators. Choice of colors.
Live Bait ZZ Walker
When this lure goes walking, the action starts. The Live Bait ZZ Walker is the first and only "soft-hardbait" walker and is a master of producing explosive surface strikes. Type: Floating/Walker.
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|  Yo-Zuri Hydro Popper $10.99
The Yo-Zuri Hydro Popper™ features a unique “Super Splash Cup” concave face that pops loudly while pushing and spitting water, creating havoc on the surface. The Hydro Popper’s™ loud splashing and popping will call in fish from a distance. Because it is perfectly balanced, the Hydro Popper™ will lay flush on the water, making it an easy target for surface-feeding predators.
The brilliant vacuum metallization finish is enhanced by the etched lateral line and huge, lifelike 3D eyes. The Hydro Popper™ has through-wire construction for maximum durability. Action: Surface Popping/Splashing
Click to Buy
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